JAGUAR SHOWCASE 'WORD CLOUD' SCULPTURE

Jaguar has unveiled a unique aluminium word cloud sculpture in the shape of its new XE sports saloon at the London Design Museum. The word cloud sculpture features a total of 95 words in French, German, Spanish, Italian, English, Russian and Mandarin.

The unique sculpture is a result of computer modeling, used to create and mold the words, before being finished using metal craftsmanship by the team behind elements of the London Olympic Games Opening Ceremony.

Installed in the Design Museum’s ‘Tank’, the sculpture marks the London launch of the XE sports saloon. Design Museum Head of Communications Josephine Chanter said: “Large scale installations like this striking sculpture are always hugely popular with our visitors, and the Jaguar XE form is already attracting lots of attention. We’re sure that it will be a hit with the public, and it makes an eye-catching addition to our program for the London Design Festival.”

The Jaguar XE World Cloud Sculpture will be on show until October 6.